Bobsled
November 2022–Present,
Manchester, UK
Matillion
Principal Product Designer
May 2021–November 2022,
Manchester, UK
• Led the E2E relaunch of Matillion Data Loader V2—a pivotal part of Matillion's journey to the cloud—, while setting its theme, tone, and guidelines for the design language for the future of Matillion, improving MDL’s SUS from 49.7 (poor) to 91.5 (excellent), and a 27% speed increase in pipeline creation (controlled environment). The launch of the product resulted in $250k+ ARR in its first 3 months.
• Creating a design and (UX) architecture framework for the future of Matillion's journey to provide flexibility and structure for new applications to be introduced in the offering, giving stakeholders and directors the flexibility to ensure alignment.
• Mentoring a team of 6 designers, setting standards for UX within the business; from research methodologies education to wireframing and deliverables, how to run workshops for their penetration in the Business, to ensure we enable success—from a UX mindset to CX—, into an HDD attitude towards design.
Senior UX designer
January 2020–May 2021,
Manchester, UK
• Permeating lean design principles when iterating the ETL monolith—organizing and running multiple workshops, user testings, and research sessions, and helping it firmly take its first steps to the cloud.
• Led the Hub–Billing Project, which connects multiple touchpoints of the business, designing to learn and improve contact points for Conversion (team visibility, sales, funneling), and its implications for getting started with the ETL product (currently in pre-beta user testing phase).
• Evolving the brand for a better UI experience with the broader teams. Setting the theme and foundations for the in-progress design system.
• Help the teams consider the importance of qualitative and quantitative data in making decisions, drastically reducing usability issues with Matillion Data Loader's “getting started” experience (from 0 successful onboarding to 4 in incubated user testings), and its positioning in the market.
CarFinance 247
Senior UX/UI designer
May 2018–January 2020,
Manchester, UK
• Worked in squads and teams to identify opportunities for CRO and conversion—such as uplifting Password rates in MVT for certain journeys by 20%. Drafted the basis for the new application form, resulting in a 22% increase in completed applications.
• Collaborated in reshipping the mobile app—Android and iOS—, while improving general engagement with the product by more than 20%, through usability tests and storyboarding. We increased the rating of the apps from 2.7 to 4.9 on iOS and 3.2 to 4.0 on Android.
• Helped to bring in recycle customers in the mobile apps that don’t have active approval. Reapply V1 converted at 70%+.
• Led the visual tone and UI guidelines for the product—doing art direction for the illustrations and designing the patterns—in collaboration with other designers.
Bottlebooks
Product designer
April 2017–May 2018,
Porto, Portugal
• Working with the Product team, we improved the data registration flow for the SaaS—reducing the number of support calls due to experience issues, through multiple user tests, user interviews, and collecting user feedback.
• Identified and aligned opportunities for a maximum outcome (such as reducing certain registration speeds by 100%).
• Worked on the branding of Bottlebooks—helping the brand structure itself, through the tone of the service, as well as different communication materials.
Gen/Tekzenit
UX/UI designer
January 2014–March 2017,
Braga, Portugal–Dallas, Texas, USA
As part of the agency, I had the chance to work on multiple large-and-small scale projects, from B2B to B2C, branding—including naming, business cards — and graphic design—such as posters and illustrations—and many more.
Tricolor Auto: Relaunching the website and brand-tone, with an SEO-first approach. Reduced attrition and subsequent abandonment of the Pre-approval flow by redesigning re-organizing information and reducing the number of items. Simplified Catalog experience, to facilitate better navigation and understanding.
Erasmus+: Divided into 3 individual websites—static and dynamic—that conformed to WCAG 2.0 AAA accessibility standards. The implementation of the design led to guerilla tests and consistent documentation between the 3 portals.
AT&T: Part of a large project and team to improve the usability of the website’s service Small Biz (no longer live). Divided into two blocks: Services (internal services and configurators) and Bid3 (The e-commerce side). I’ve collaborated in various stages of the project, working directly at two different times at the headquarters in Dallas.