UX&R methods
↳ UCD/PLG first
↳ Usability testing (1:1, moderated, guerrilla)
↳ Mental and domain models (ontologies)
↳ Generative and evaluative RX
↳ Lean design principles & CRO
↳ Heuristics (accessibility guidelines)
↳ Discovery workshops & storyboarding
↳ Prototyping, low–high-fidelity
↳ Qual.–quant. approach
UI&Visual methods
↳ Design systems and governance (digital brand consistency, rebranding, storytelling)
↳ Brand tone (font, iconography, visual guidelines)
↳ Accessibility standards (WCAG 2.1 AA, AAA)