UX&R methods
• UCD first;
• Usability testing (1:1, moderated, guerrilla);
• Generative and evaluative RX;
• Story boarding (contextual, deconstruction);
• Lean design principles & CRO;
• Heuristics (accessibility guidelines);
• Discovery workshops;
• Prototyping, low– high-fidelity;
• HDD, Qual./quant. approach;
UI&Visual methods
• Design systems (digital brand consistency, rebranding, storytelling);
• Brand tone (font, iconography, etc.);
• Accessibility standards (WCAG 2.1 AA, AAA);